Service
Strategic Consulting
& Storytelling Agency
Their essence
Discovery Channel is a global brand that is dedicated to creating high quality content based on real life events.
Their mission is to inform, entertain and satisfy their audiences needs by offering a wide range of programs in the fields of science, nature, history, human adventure and world culture.
Their goal
To re-think their digital strategy and to position the Channel amongst the highest competitors.
Our work
& Results
We investigated the market, analyzed the competition and the content strategy that was being used. We designed a new digital strategy so as to achieve the pan-regional presence of Discovery Channel and Discovery Home & Health on social media. We created pan-regional content in order to help position the brand, their digital communities and to build brand love.
We reached 800.000 followers on the Discovery’s Twitter account and 90.000 on the H&H account. Their interactions and reach increased by 100%.
We posted content that was liked by more than 100.000 people.
We built a solid Instagram Community by creating high impact visuals.
+80%
new followers.
+20
launches of new shows and premieres.
+100%
growth in followers and reach within the Instagram community, creating high-impact visual content.
+100k
people liked a Discovery Home&Health post.
Discovery Channel
Home & Health
